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Ed Batista on Attention
In this 26 minute conversation, Ed Batista talks about the notion of Attention, and the potential for a new economy to emerge around the sharing of information about those resources to which individuals give attention, and those to which they don't.
Ed is Executive Director of the AttentionTrust, a not-for-profit organisation that seeks to stimulate debate and evangelise in this emerging space.
Listen Now | Download MP3 [26 mins, 18 Mb] | How to Listen | Read more...
Fundamental to the AttentionTrust are four principles;
- Property
- Mobility
- Economy
- Transparency
Together, they encapsulate the notion that the record of the things I visit, look at, listen to, buy, or otherwise engage with - the things to which I give my attention - is mine. At present, parts of that information flow or 'click stream' are locked away within the systems of e-Commerce companies, and used by them to deliver the recommendation-style services found on Amazon and similar sites. Other parts of the click stream are stored elsewhere for various purposes, and significant elements of it are simply never stored at all in any coherent fashion.
Little, if any, of it is available to the user in any structured fashion. It is impossible to easily migrate buying habits from one online bookstore into another. It is also not feasible to intelligently combine an individual's library borrowing habits with book purchasing information, or to amalgamate previous travel preferences from travel agent, hotel, airline and car rental company systems.
Yet, AttentionTrust would argue, the content of that click stream belongs (at least in part) to the individual, and it should be for them to make informed decisions as to the ways in which the data are shared and combined by various third parties.
It is further suggested that an individual's attention data has an economic value, and that we might choose to share data with third parties in order to receive more relevant recommendations, discounts on future transactions, and more.
As Ed mentions in our conversation, the potential value of attention data is not only to large commercial organisations that wish to entice us with more targeted services. A free flow of attention data might also facilitate more effective communities of interest, such as those around particular books, authors, pastimes, or academic subjects.
The AttentionTrust's own 'attention recorder' extension to the Firefox web browser, and the first third party attention bank, Root/Vaults, are indicative of changing expectations about ownership of attention data, and point towards a new Attention Economy that, in Ed's words, is months rather than years away.
Resources:
AttentionTrust - http://www.attentiontrust.org/
AttentionTrust's attention recorder extension - http://www.attentiontrust.org/services
Attention.xml [nb attention.xml is not directly related to AttentionTrust] - http://developers.technorati.com/wiki/attentionxml
Root/Vaults third-party attention bank - http://root.net/vaults
This conversation was conducted by telephone, from Birmingham (UK) to the Bay Area of California (USA), on Monday 7 November 2005.
Technorati Tags: attention, AttentionTrust, Podcasting, Trust, Web 2.0
Posted by Paul Miller at 17:04 on 22 November 2005
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